Sale of Big Rig Wraps - Press Release
PRESS RELEASE
After years of providing dedicated service and experiencing remarkable growth, our beloved company, a leader in the vehicle wrap industry, has officially been sold.
Big Rig Wraps is excited to announce a dynamic new chapter under the ownership of Anthony Ranaweera and Minoli Silva, seasoned professionals with extensive experience in advertising, marketing, and sales. With a strong understanding of brand visibility, campaign strategy, and audience engagement, Anthony and Minoli will bring fresh energy and a strategic vision to the company.
Anthony's expertise in sales and brand positioning, combined with Minoli's deep knowledge of out-of-home (OOH) advertising position them to lead Big Rig Wraps into an exciting new era of smart, results-driven marketing. Together, they aim to further elevate Big Rig Wraps' influence in the mobile advertising space, building on the company's proven track record, and remain committed to delivering bold, effective campaigns that drive real value for clients and make lasting impressions on the road.
Since its inception, Big Rig Wraps has been driven by a passion for innovation and excellence. The company has achieved numerous awards and recognitions, including an Ajax Pickering Board of Trade Business Excellence Awards Nomination and seven accolades through the PMTC Awards Program, with four of these honoring the Know Human Trafficking Campaign wraps. Beyond design achievements, the organization has demonstrated community commitment through partnerships with the ALS Society of Canada, Feed the Need in Durham, The Kidney Foundation of Canada, and The Salvation Army of Canada.
The past few years have presented unique challenges, and like many businesses, the company faced the need to adapt and change. Following the onset of Covid, Big Rig Wraps successfully pivoted its services to meet evolving market demands by expanding expertise to offer comprehensive fleet graphics and commercial signage solutions while maintaining high standards.
Throughout its history, Big Rig Wraps has collaborated with major brands such as Yokohama Tire Canada, TELUS, Kelseys Original Roadhouse, and Tahinis. To date, the company has wrapped over 1,500 vehicles, transforming them into moving billboards and powerful marketing tools.
As the company enters this new phase, CEO Angela Baltkois is transitioning into a semi-retired role. She will remain an integral part of Big Rig Wraps by providing strategic support and ensuring a smooth transition for the new ownership.
The organization is confident that Anthony and Minoli will continue the legacy of excellence, innovation, and community spirit that Big Rig Wraps is known for.