Why OOH Advertising Reaches Audiences Digital Can't

Digital advertising is powerful — but it has blind spots. A growing share of people are simply hard to reach online: cord-cutters, ad-block users, and commuters who spend hours away from their screens.

Out-of-home fills the gap

Transport-truck advertising puts your brand in the physical world, where everyone is — on highways, downtown streets, and everywhere in between.

• 82% of North Americans are reached by out-of-home advertising
• 46% of consumers visit a brand's website or social pages after seeing OOH
• OOH has an average recall rate of 39.2%

It amplifies your digital, too

OOH and digital work best together. People who see your message on a truck are 17% more likely to engage with your brand on mobile afterward. It's not either/or — it's both.

Ready to extend your reach beyond the screen? Get a free quote.